Personas in elearning

Personas are fictional characters that reliably represent a target demographic. Personas are commonly used when designing products and software to bring a tangible, detailed description of the typical user to the makers of those products. Designers use personas to understand product needs, the most likely uses of a product, how…

Continue reading

LX: Shifting from Content to Experience

We are flooded by content. It is, literally, a world of information. And Google’s mission, apparently, is to “organize the world’s information and make it universally accessible and useful”. I take note that Google assumes “the world’s information” is worth accessing. It is true that by democratizing broadcasting we pay the…

Continue reading